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      腳板底下出新聞
        時間:2018-08-01  點擊量:   
      【字體:

      日前,中鐵建設集團11名宣傳骨干參加了股份公司2018年記者工作會暨新聞報道培訓班。“要把火熱的施工一線作為錘煉作風、提高能力、履職盡責的大課堂、大熔爐、大舞臺,推出更多有高度、有溫度、有深度的作品,彰顯新聞的品格與力量。”培訓班上,中國鐵建原黨委書記、董事長孟鳳朝對《中國鐵道建筑報》記者通訊員朋友的寄語,在中鐵建設宣傳骨干中廣泛傳播。

      “多與施工一線的同事談心交流,多走進施工一線現場,我們就能發現好故事”,參加培訓的通訊員趙洪說。

      這也是通訊員王俊杰的真實感受。他最近一直在新疆第一高樓——寶能城項目采訪,他認為一線有最鮮活的人、最感動的事,“在一線待上一陣,就不難寫出有吸引力和感染力的作品”。

      西北公司黨委書記董翠峰深有感觸,“好的新聞作品,貴在以小見大,這就需要宣傳工作者深入施工一線用眼觀察、用心思考。”目前,西北分公司的新聞工作者“導師帶徒”活動正如火如荼地進行,一批宣傳老骨干“一對一”帶著新人,正在施工一線這個“小窗口”捕捉企業改革發展的“大主題”。

      負責集團新媒體宣傳工作的袁鵬認為,新媒體時代還要用“老百姓的話”講述高轉發、高點贊的企業故事,不斷擴大企業的“朋友圈”。

      近年來,中鐵建設致力打造“1+N”大宣傳體系,“1”即集團黨委工作部,“N”即各子分公司和項目部,以“1”為總參謀,以“N”為前線作戰隊伍,上下聯動、共同策劃,集全集團智慧打磨佳作。

      受此次培訓啟發,中鐵建設將按“專題培訓+業務實操+現場點評+量化考核”的步驟,開展“采寫拍”專題培訓,分批組織宣傳骨干深入項目部挖掘新聞素材,邀請專家對新聞作品現場點評指導,提高各子分公司央媒刊稿率的考核權重,全方位提升宣傳骨干的理論實踐能力。(胡娟娟)

      文章來源:中國鐵建股份有限公司


      Produced By 大漢網絡 大漢版通發布系統 时时中彩票

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